Take the blue pill — the story ends, and you go on believing your sunglasses are saving the planet. Take the red pill, and we show you how deep the rabbit hole goes.
The bioplastic that could end the biggest lie in eyewear — and rewrite what plastic is allowed to be.
We can use bacteria to turn methane from the air into a plastic substitute.
One that could change everything — from our food system to the sunglasses on your face.
So we're pulling back the curtain — starting with eyewear. First to market. Rewriting what “sustainable” means.
Not literally yeast — but the same idea: yeast eats sugar and makes bread rise; these microbes eat methane and make a biodegradable plastic. Feed the bug, get a product.
Capture waste methane — a gas that would otherwise heat the planet — and pipe it to the microbes.
→The microbes eat the methane and store a natural plastic in their cells — the way yeast turns sugar into alcohol.
→We extract it and shape it. When you're done, it composts back into the earth.
That plastic has a name: PHA — polyhydroxyalkanoate. (And no, that's not PFAS, the toxic “forever chemical.” One letter apart; total opposites.)
Every brand sells the word. Almost none of it composts, degrades, or leaves the landfill. Better ingredients — same immortal object.
Renewable carbon, not petroleum. Most “eco” frames stop here.
Actually breaks down in soil, compost, or the sea. Almost nobody crosses this line.
Tough for years — degrades only when you're done. The trade-off everyone thinks is impossible.
PHA only breaks down when living microbes eat it. So it's rock-solid in daily use — but has a real end-of-life once composted, buried, or lost at sea.
Source: peer-reviewed PHA biodegradation review, 2024. PLA needs an industrial composter; acetate effectively never composts.
| Acetate | Bio-acetate | Castor TR90 | Recycled | PLA | PHA | |
|---|---|---|---|---|---|---|
| Bio-based | ~ | ✓ | ~ | ✗ | ✓ | ✓ |
| Breaks down in soil | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Home compostable | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Ocean-safe | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Durable daily | ✓ | ✓ | ✓ | ✓ | ~ | ✓ |
| Real end-of-life | ✗ | ✗ | ✗ | ✗ | ~ | ✓ |
PHA isn't new — it's been tried before and failed on timing, not chemistry. One famous flameout built a giant plant before anyone wanted it.
What changed: plastic bans, ocean-plastic backlash, real brand demand — and methane feedstock to drop the cost. The moment finally caught up to the material.
Our PHA manufacturer feeds captured waste methane to microbes that grow the plastic inside their cells. From nature, back to nature.
Captured from wastewater biogas.
Eat it, store PHA inside.
Pellets, fibers, frames.
Biodegrades. Loop closed.
Methane traps ~80× more heat than CO₂ over 20 years. Turn it into a compostable product and the frame isn't just “less bad” — it pulls a super-pollutant out of the sky.
Make a product people actually want to wear, and you make the material famous. Then the real prize opens up: food waste.
Certified-compostable PHA packaging can go in the organics bin with the food that dirties it — the way Italy already does it. That's how PHA attacks landfill methane at its source.
California landfills ~4.36M tons of food waste/yr; ~2.85M is non-donatable — prime for composting or digestion.
To sell cheap sunglasses with a real conscience, we can't buy someone else's “sustainable” story. We bring the material to market ourselves — and reshape the industry by being first.
Lock in our PHA supplier and secure early material.
Finish durability testing + third-party end-of-life certification.
Ship the first mass-market compostable sunglass — and make PHA famous.